Welcome to the
Syde Hassle Project
Ghana's growth depends on its people. But today, many young Ghanaians face barriers in turning ambition into income. The Syde Hassle Project, spearheaded by EK Brand Consult, offers hope and support to students, early-stage and growth-focused entrepreneurs, and employees eager to build something of their own.
About the Project
The Challenge We're Tackling
Youth unemployment in Ghana persists despite significant progress. An estimated 5.41% of the 15-24 age group remained unemployed in 2024 (macrotrends.net).
What We Offer
Workshops
Hands-on sessions led by industry professionals covering branding, customer research, finance, operations, and mindset—designed specifically for Ghana's diverse entrepreneurial landscape.
Mentoring
One-on-one and group mentorship from seasoned entrepreneurs, providing clarity, accountability, and insights that textbooks can't teach.
Content Hub & Video Interviews
A digital collection of success stories, expert interviews, how-to guides, and case studies—bringing real-world inspiration to life.
Online Platform & Community
A connected space for peer networking, resource-sharing, collaboration, and mutual support across Ghana.
Workshops
Hands-on sessions led by industry professionals covering branding, customer research, finance, operations, and mindset—designed specifically for Ghana's diverse entrepreneurial landscape.
Mentoring
One-on-one and group mentorship from seasoned entrepreneurs, providing clarity, accountability, and insights that textbooks can't teach.
Content Hub & Video Interviews
A digital collection of success stories, expert interviews, how-to guides, and case studies—bringing real-world inspiration to life.
Online Platform & Community
A connected space for peer networking, resource-sharing, collaboration, and mutual support across Ghana.
Who is it for?
If you're willing to work, Syde Hassle is here to help you thrive.
Students
wanting to turn ideas into projects—and income
Aspiring entrepreneurs
at the early ideation stage
Growth-stage business owners
ready to expand sustainably
Working professionals
balancing side hustles or seeking entrepreneurial transition
Partnerships
We welcome collaboration with NGOs, government agencies, corporate brands, and influencers who care about economic empowerment and youth development. Together, we can multiply our impact.
Testimonials
Success Stories That Inspire Confidence in What We Do
I learnt something different from what I already knew about sales. I learnt more on how to relate well with my customers and how to be more creative.
Agnes Boateng
CEO of Secret Glow Panties
I am now equipped. I can go out there without fear or timidity because I have been educated on sales.
Amanda Khumalo
Participant
Before I came here for the training, I was running my business just like how other entrepreneurs do. But after I realized I had to make my business stand out through online or physical interactions.
Dorothy Kissi Gyamfua
CEO of Threadsndtrends
The training was a very good one and very inspiring. I have been enlightened on how to run my business.
Janet Nyarko
CEO of Dear Grocery
I have learnt a lot about my sales. I am able to communicate to my customers and others. I also learnt it is not just about the features of the product but also the benefits.
Georgina Oduro
CEO of Fairy Dust Candle co.
A year ago, I was struggling with marketing my products and reaching out to clients. After the programme, I got to know that my personality had an impact on my business and apparently there's a meeting point for both of them.
Edwige Mensah
CEO of Hair Essentialz
Frequently Asked Questions
Got Questions? We've Got Answers
